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IF YOU CAN'T DEFINE YOUR BRAND'S VALUE, NEITHER CAN YOUR CUSTOMERS.
AND IF YOUR BRAND ISN'T SEEN AS VALUABLE, IT BECOMES INVISIBLE.
The elevator pitch came about because the only time you got a chance to see the boss or pitch to a key customer was when they took the elevator to and from their offices, so you had better get your story straight and deliver it during that short trip.
And while social media channels and networking events mean we don’t have to wait for an elevator to pitch our brand anymore, there are a great many more distractions – our attention span is dropping through the floor; in the year 2000 it averaged 12 seconds, now it’s down to 8! [i]
Couple that with the fact that we are being bombarded with over 10,000 messages a day, the need to be crystal clear about the value you deliver is essential.
But here’s the rub, less than 10% of leadership teams can define the value proposition of their company! [ii] And if they can’t define the brand’s value, how will the customer?!
I’m offering a free one hour workshop for my network that will equip you to get your elevator pitch down to three sentences:
Join my free one-hour workshop to craft your three-sentence elevator pitch:
Identify the customer problem. Show you understand their biggest challenge, reassuring them you're relevant and worth listening to.
Explain how you solve it. Highlight the most significant solution you offer, framed around the problem you've just defined.
What makes you different. Explain why they should choose you over the competition—what’s unique that they can’t get elsewhere.
After the workshop, you’ll be able to:
Align your team around a shared understanding of your brand’s value.
Clearly communicate why customers should choose your brand over competitors.
Define your brand concisely on your website and marketing materials.
Introduce yourself confidently at networking events.
Pitch your brand effectively, anywhere—even in an actual elevator!
In short, you’ll be able to express your brand’s value clearly—or as I like to say, "What's your point?"
Slots are filling up fast and limited to just 10 participants, so click here to learn more and book your place.
P.S. You can also dive deeper into brand strategy with my award-winning book, What’s Your Point? It covers how strategic branding can fuel business growth, with insights from successful brands and case studies from my global consulting experience.
You can work with me through mentoring, one-day workshops, or consultancy. Click here to find out more.
[i] Ainsworth R. “Attention spans are getting shorter. Or are they?” Source Global Research. Available at: https://www.sourceglobalresearch.com/attention-spans-are-getting-shorter-or-are-they (Accessed: 16 July 2019)
[ii] Bruce McDuffee. “Only7% of leadership teams can articulate a common brand proposition! Can you?” Available at: https://www.mmmatters.com/blog/value-proposition (Accessed: 04 January 2022)
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