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The elevator pitch began as a quick way to make an impact during a short elevator ride. Today, even though we have more channels, customer's attention spans have shrunk dramatically to just 8 seconds. With over 10,000 messages hitting us daily, delivering a clear, concise value proposition is more important than ever. Yet, over a third of businesses still can’t define what makes them valuable.
IN ONE HOUR YOU WILL BE ABLE TO DEFINE YOUR ELEVATOR PITCH IN 3 SENTENCES
Define the customer's challenge to show you understand their main issue, reassuring them that you're relevant and worth their attention.
Focus on the most significant way you solve the problem - avoid listing everything, and keep it tied directly to the defined issue.
Highlight what makes you unique compared to competitors, showing why your'e the best choice to address their specific needs.
Once you’ve attended this complimentary 1 hour workshop, you will be able to:
01
ALIGN YOUR WHOLE TEAM BEHIND A SHARED DEFINITION OF YOUR BRAND'S VALUE
02
COMMUNICATE TO CUSTOMERS WHY THEY SHOULD CHOOSE YOUR BRAND OVER COMPETITORS
03
CONFIDENTLY INTRODUCE YOURSELF IN NETWORKING MEETINGS (WE'VE ALL BEEN TO THEM!)
04
PITCH YOUR IDEA EFFECTIVELY ANYWHERE AND AT ANY TIME (EVEN IN AN ACTUAL ELEVATOR)
ABOUT THE FACILITATOR
Bruce McKinnon speaks globally on brand strategy and regularly lectures at business schools.
He is a Course Director for the Chartered Institute of Marketing and an accredited Vistage CEO network speaker.
Since 2009, his Brand Arrow practice has handled over 120 B2B and B2C projects across various sectors in Europe and North America.
His book What's Your Point? won silver at the US Business Book Awards and was shortlisted for the UK Business Book Awards.
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