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GROW YOUR BUSINESS
WITH A BRAND STRATEGY
Interactive Brand Arrow®
Whether it’s just you, or a small team, not having a clear idea about what your brand stands for can lead to inefficiency, costly business practices and confused customers.
The Brand Arrow® has been adopted by many businesses in the UK and around the world and this is your opportunity to use the unique interactive framework to transform your business.
"My time spent with the framework was transformational. My values, ideas and vision have been
pulled out of my messy brain and turned into my own Brand Arrow!"
Richard Cowell, Founder, Tutors Who Thrive
DELIVERABLES
1
Capture a Vision for Your Business
Define a vision the whole team can understand and head towards
2
Identify your Drivers and Barriers
The drivers (assets) to reach the vision and barriers (issues) that could stop you
3
Describe your Benefits and Features
What problems are you solving (benefits) and how you solve them (features)
4
Define your 5 most compelling key messages
That can shape your copy across your web site and marketing collateral
5
Nail an Elevator Pitch
100 words that define the customer problem and how you uniquely solve it
6
Define a value proposition
That marks you out as relevant to your customers and different from the competition
7
Prioritise your key customers
And identify the characteristics they
all share
8
Create a set of brand values
To act as a benchmark for your team and a hallmark for your customers
TESTIMONIALS
