BRAND STRATEGY BLOG

Nov 12, 20213 min read

How colour can influence the success of a logo

In this final blog in our series on logos we are looking at the role of colour and how it can add or take away from the effectiveness of...

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Oct 4, 20214 min read

Lorna and the launch of Cafedirect

As Cafédirect celebrates its 30th birthday, I wanted to share a personal story about Lorna Young, a remarkable woman I had the privilege...

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Sep 27, 20213 min read

How to build the perfect logo

In my last blog, we looked at what makes a logo a good logo, and here we are going to go through the options you have in developing your...

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Sep 6, 20213 min read

What makes a good logo?

They say a picture paints a thousand words, and when it comes to creating a logo it’s important those thousand words are telling the...

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Jul 9, 20214 min read

Brand name - what role does yours play?

In this second in our series on I’m going to introduce a framework that will help you think about the role you want your brand name to...

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Jun 25, 20214 min read

Brand name - an open door to your business.

I always think of the brand as a big open door into your business. And the role of a brand name is to make that door as wide as possible...

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May 6, 20213 min read

New Workshop Series: Every Brand Needs a Point!

Every brand needs a point, a sharp definition of its purpose that will stick in people's minds and these workshops will help you discover yo

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Mar 22, 20212 min read

The six BIG benefits of a brand strategy. (Part 2)

In the first of the series, I looked at three of the six reasons why brand strategy is becoming so important for CMO’s (a recent Gartner...

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Mar 3, 20212 min read

The six BIG benefits of a brand strategy.

A recent Gartner CMO survey put brand strategy as the number 1 strategic priority going into 2021 - ahead of subjects like market analytics,

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Jan 25, 20213 min read

Debenhams: What exactly did Boohoo buy?

Boohoo has purchased the Debenhams brand, not the stores, with a plan to relaunch the brand as an online only offering in the UK later in...

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Jan 22, 20212 min read

Read the book? Now watch the film

Amongst the other things that occupied me in 2020 (ha ha!) was a commitment to step out of my comfort zone. And so of course, I left it...

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Jan 22, 20212 min read

It started well enough.....a personal note on 2020

A lifetime ago, back in January, I spent time in New York working with Ignacio Mattos, the Michelin star chef who runs Estela on East...

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Oct 23, 20202 min read

Why is a Good Brand Good for Business?

In these uncertain times, we all need a crystal-clear idea about what we want our business to achieve, how relevant we are to customers,...

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Oct 22, 20203 min read

Why Do Customers Value Brands?

Why do customers pick and value certain brands over others?

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Oct 21, 20203 min read

Why Do Companies Value Brands?

Customers can recognise the products a brand represents and are often willing to pay more for them. The brand provides a means of expressing

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