BRAND STRATEGY EXPERT ARTICLES

Apr 20, 20233 min read

Part 3. Message Hierarchy Case Study: The Trojan Horse

Do you remember the film, Monty Python and the Holy Grail?[1] At one point on their quest, the intrepid knights, having unsuccessfully...

Mar 20, 20233 min read

Brand Strategy. The key to getting your messaging in the right order! To make sure the point of your brand is crystal clear you need to...

Mar 20, 20232 min read

Brand Strategy. The key to getting your messaging right! Getting the message right for any brand is of course very important, and...

Feb 16, 20232 min read

I read recently that Cafédirect is the UK’s first B Corp, and it reminded me that it was also the UK’s first fair trade coffee company -...

Feb 8, 20232 min read

I’m often asked this. Perhaps not in such stark terms. But it’s a good question Brand strategy is a framework for you to make good...

Jan 5, 20233 min read

I went shopping recently at IKEA and it reminded me just how clever, together and Scandi cool IKEA is, so I spent some time looking at...

Dec 7, 20223 min read

I have had a genuinely exciting year working with a diverse range of clients from all corners of the planet, and from all kinds of...

Nov 16, 20223 min read

The other day I passed our local Hotel Chocolat store, and three words under the logo caught my eye – “British Cocoa Grower”. What’s that...

Oct 3, 20223 min read

It stands to reason that if your team get your brand, your customers will too. But, if your team don’t really understand what’s at the...

Oct 3, 20224 min read

“You can’t please all of the people all of the time”[1] so said John Lydgate, a Benedictine Monk back in the 14th century. To which I...

Jul 12, 20223 min read

On a trip to your local supermarket, you’ll find as many as 45,000[1] products in store, and a visit to amazon.com will provide you with...

May 16, 20224 min read

Shipping containers. Very clever. At the last count there’s over 20 million1of them circulating around the world, and what makes them...

Mar 24, 20222 min read

I wanted to share with you an opportunity to support the medical community in Ukraine. I am sure, like me, you have seen distressing...

Mar 8, 20223 min read

Last week my publisher called to say What’s Your Point? was their biggest selling book on Amazon in February with sales up 25% on last...

Jan 10, 20223 min read

Trust is in short supply these days, so it struck me as interesting that the recently published Edelman Trust Barometer told us that the...