Part 2. Message Hierarchy: getting your points in the right order!
Brand Strategy. The key to getting your messaging in the right order! To make sure the point of your brand is crystal clear you need to...
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BRAND STRATEGY BLOG
Mar 20, 20232 min read
Your messaging needs to be relevant and it needs to be different!
Brand Strategy. The key to getting your messaging right! Getting the message right for any brand is of course very important, and...
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Feb 16, 20232 min read
What's the point of a B Corp?
I read recently that Cafédirect is the UK’s first B Corp, and it reminded me that it was also the UK’s first fair trade coffee company -...
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Feb 8, 20232 min read
What's the point of brand strategy?
I’m often asked this. Perhaps not in such stark terms. But it’s a good question Brand strategy is a framework for you to make good...
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Jan 5, 20233 min read
The value of cheap furniture
I went shopping recently at IKEA and it reminded me just how clever, together and Scandi cool IKEA is, so I spent some time looking at...
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Dec 7, 20223 min read
Giving the world a hug - Brand Arrow® in 2022
I have had a genuinely exciting year working with a diverse range of clients from all corners of the planet, and from all kinds of...
21 views1 comment
Nov 16, 20223 min read
The values of chocolate
The other day I passed our local Hotel Chocolat store, and three words under the logo caught my eye – “British Cocoa Grower”. What’s that...
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Oct 3, 20223 min read
Brand, culture, and you
It stands to reason that if your team get your brand, your customers will too. But, if your team don’t really understand what’s at the...
29 views0 comments
Oct 3, 20224 min read
Finding the right customer
“You can’t please all of the people all of the time”[1] so said John Lydgate, a Benedictine Monk back in the 14th century. To which I...
18 views0 comments
Jul 12, 20223 min read
The birth of brand
On a trip to your local supermarket, you’ll find as many as 45,000[1] products in store, and a visit to amazon.com will provide you with...
29 views0 comments
May 16, 20224 min read
This way up. How to value a brand.
Shipping containers. Very clever. At the last count there’s over 20 million1of them circulating around the world, and what makes them...
53 views1 comment
Mar 24, 20222 min read
A month on, and a chance to act
I wanted to share with you an opportunity to support the medical community in Ukraine. I am sure, like me, you have seen distressing...
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Mar 8, 20223 min read
This book grows brands
Last week my publisher called to say What’s Your Point? was their biggest selling book on Amazon in February with sales up 25% on last...
48 views2 comments
Jan 10, 20223 min read
In Brand We Trust
Trust is in short supply these days, so it struck me as interesting that the recently published Edelman Trust Barometer told us that the...
65 views0 comments
Jan 4, 20223 min read
Hold that elevator pitch!!
The elevator pitch, so the story goes, came about because the only time you got a chance to see the boss or pitch to a key customer was...
59 views0 comments
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