BRAND STRATEGY BLOG

Oct 22, 20242 min read

Is your brand invisible?

IF YOU CAN'T DEFINE YOUR BRAND'S VALUE, NEITHER CAN YOUR CUSTOMERS. AND IF YOUR BRAND ISN'T SEEN AS VALUABLE, IT BECOMES INVISIBLE. The...

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Oct 5, 20243 min read

Your brand name can drive your value up. And down.

KFC: Kitchen Fresh Chicken? More of that later. Let’s start with electric cars. Very Clever. As a Brand Strategist I love the Chinese...

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Sep 6, 20243 min read

Founder Stories: Mark Hannaford, World Extreme Medicine

Mark is, without doubt, my most exciting and derring-do client! World Extreme Medicine is a global network delivering world-leading...

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Aug 2, 20243 min read

Founder Stories: Barbara Cicatelli, CAI Global

Hmmm, where does this go? I think of the process of defining a point for a brand is a little like exploring a city. The only way to know...

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Jun 27, 20243 min read

Founder Stories: Jeff Moore, Just Us! Coffee

“What’s the name all about, Jeff?” I was having coffee with Jeff Moore, the co-founder of Just Us!, a coffee company based in Canada. It...

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Apr 10, 20242 min read

Get aligned and grow your business!

Many of us don’t have a clear and concise idea about what our businesses stand for, and how to consistently communicate what we do to our...

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Nov 3, 20234 min read

The 6 Secrets of a Brand Strategy

“What do you do Bruce?” “I’m a Brand Strategist”. “How interesting!” Pause , “ But what do you actually do?” And so it goes. Brand...

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Sep 4, 20233 min read

Banoush, Zurich

To share is to Banoush. I love the scene in a Seinfeld episode where George Costanza is grazing at a buffet table under the beady and as...

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Sep 4, 20233 min read

CAI, New York

Hmmm, where does this go? I think of the process of defining a point for a brand is a little like exploring a city. The only way to know...

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Sep 4, 20233 min read

Blue Yonder, Karlsruhe

Weaving the brand into the fabric of retail Blue Yonder specialises in delivering pricing and replenishment solutions to the retail...

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Sep 4, 20233 min read

Hampstead Tea, London

It’s all about the soil, darling So, I asked, “what exactly is biodynamic agriculture?” “It’s about harvesting and planting at the right...

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Sep 4, 20234 min read

Deans Beans, Massachusetts

Reigniting the Champion After an hour, I had gone through the findings from all my interviews, captured the results of the workshop and...

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Aug 23, 20232 min read

Are we there yet?

A phrase that may well have been broadcast from the back seats over the summer holidays! And it’s a great reminder of the need to be...

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Jun 1, 20233 min read

Brand Strategy is for Everyone. (Not just marketing!)

I started my business back in 2009 to solve a specific problem. Namely that companies found it hard to define the value of their brand...

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Apr 20, 20233 min read

Part 3. Message Hierarchy Case Study: The Trojan Horse

Do you remember the film, Monty Python and the Holy Grail?[1] At one point on their quest, the intrepid knights, having unsuccessfully...

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