Is your brand invisible?
IF YOU CAN'T DEFINE YOUR BRAND'S VALUE, NEITHER CAN YOUR CUSTOMERS. AND IF YOUR BRAND ISN'T SEEN AS VALUABLE, IT BECOMES INVISIBLE. The...
top of page
-8.png)
BRAND STRATEGY BLOG
Oct 53 min read
Your brand name can drive your value up. And down.
KFC: Kitchen Fresh Chicken? More of that later. Let’s start with electric cars. Very Clever. As a Brand Strategist I love the Chinese...
29 views0 comments
Sep 63 min read
Founder Stories: Mark Hannaford, World Extreme Medicine
Mark is, without doubt, my most exciting and derring-do client! World Extreme Medicine is a global network delivering world-leading...
14 views0 comments
Aug 23 min read
Founder Stories: Barbara Cicatelli, CAI Global
Hmmm, where does this go? I think of the process of defining a point for a brand is a little like exploring a city. The only way to know...
12 views0 comments
bottom of page